Phil Lacroix Wins 2024 Salesperson of the Year

Success in sales is about more than just numbers. For Phil Lacroix, the recipient of the Mustang Freightways’ 2024 Salesperson of the Year award, it is about building relationships, staying dedicated, and working as part of a team. Phil’s journey this year is a testament to the power of persistence and teamwork, and his story inspires everyone at Mustang Freightways.

Building Connections That Matter

Helping people and building trust is what drives Phil Lacroix as a Business Development Manager. “The most rewarding part is helping people and the fulfillment and personal satisfaction it brings,” he says. His approach is rooted in being present and reliable, always making sure customers know they can count on him. “Even if I need to pull over on the side of the road to answer an email, I do it,” he adds.

Phil also highlights the importance of teamwork in making things happen. He credits the sales team, operations, customer service, pricing, and drivers for their dedication. “This is truly a team effort,” he says. For Phil, strong relationships with both customers and colleagues are the foundation of every success.

Keeping Balance in a Busy Role

Sales can be demanding, but Phil knows how to prioritize what matters most. Family is his foundation, and he ensures they remain a key part of his life. “Spending time with my family is a top priority. I make sure to carve out dedicated time for them each week,” he says.

Phil credits Mustang Freightways for fostering an environment that values work-life balance. “Mustang Freightways has a great work-life balance, and it’s one of the things I enjoy the most,” he explains. This balance helps him stay focused and deliver his best.

Keys to Success in Sales

Phil credits his recognition as 2024 Business Development Manager of the Year to a simple but effective strategy: being available and honest with customers. “Building relationships, showing your face, and letting your customers know you are always around if they need you is key,” he explains. “Even small gestures, like replying quickly, makes a big difference in showing customers you’re committed to their success.”

Phil’s advice for those starting out in sales or looking to grow is just as straightforward. “When you’re tired, hungry, and ready to go home, make one more call or visit,” he shares. That extra effort can often be the game-changer in building trust and making progress.

Building on Momentum

Phil’s goals for the coming year reflect his continuous drive to grow and improve. “I want to keep learning and expanding my sales territory in Calgary and Red Deer. Building even stronger relationships with my customers and team is a priority,” he says. For Phil, every day brings a new opportunity to grow professionally and personally, and he’s ready to take on the challenges and opportunities ahead.

Phil’s success is a reminder that dedication, teamwork, and a focus on relationships are the cornerstones of achieving great results. Congratulations to Phil on an inspiring year, and here’s to many more milestones ahead!